Boston, Massachusetts

8:00AM

Registration & Coffee

8:30AM

Morning Keynote: Get Busy Living or Get Busy Dying.

Your budget cut? Lose staff? Worried about your job? Join the club and get over it! The recession is so passé, so let’s focus on how industry leaders are starting to execute now, "one-upping" their peers, and proving to their boss/clients how to really do more with less in leveraging the most accountable, ROI driven medium in marketing.

Aaron Kahlow, Founder & CEO, Online Marketing Summit & Institute

9:25AM

Break

9:45AM

Planning & Strategy

One Credit - Online Marketing Certification

What’s expected of your website? Every good endeavor starts with a well planned strategy. Online Marketing is no different. Learn how the underlying philosophy and principles that drive EVERY successful online marketing campaign and website build out. Here, step by step planning methodologies and sample road maps will show all of us the way to Online Success and how to plan for your audience’s arrival, including leveraging social media to boost engagement.

Michael Weisfeld, Sr. Online Marketing Strategist, BusinessOnline

“Integrating Online into your Local Marketing Strategy"

Members of the Interactive Advertising Bureau (IAB) Local Committee will give marketers valuable insight into the benefits and best practices in local interactive advertising, along with practical advice on implementing successful digital marketing campaigns. It will answer questions on essential digital marketing topics., including: Trends on interactive ad spending on the local level, Best practices in local interactive marketing, featuring case studies.

Brought to you by the Interactive Advertising Bureau local committee (IAB)

The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success

To succeed in today’s hyper-social, subscriber-centric landscape, you must maximize the value of every touchpoint. In this session, we’ll explore how leading companies are leveraging the unique strengths of Email, SMS & Voice Marketing to develop, engage, and retain customers.

R.J Taylor, ExactTarget

10:55AM

Demand Generation Essentials

One Credit - Online Marketing Certification

Marketers will learn the key components of demand generation, including sales and marketing alignment, lead scoring, lead nurturing, multi-touch, multi-channel programs, and triggered campaigns.

Debbie Qaqish, Chief Revenue Officer, Pedowitz Group

Click Z Special Session: Online Video: Secrets to Viral Video and Advertising ROI

Video has taken over the Web. Ad-serving technologies are more sophisticated, while broadband penetration is at a near-saturation level. This session will provide a comprehensive overview of online video advertising innovations, tools, formats, strategy, metrics, and creative.

Moderator:

• Rebecca Lieb, VP North America, eConsultancy

Panelists:

• Kristin Kovner, Industry Marketing, YouTube
• Chris Johnston, Director of Technology Partnerships, BrightCove
• Matt Cutler, Vice President of Marketing & Analytics, Visible Measures
• John Glascott, Chief Revenue Officer, Nabbr
• Chris Johnston, Director of Technology Partnerships, Brightcove

Optimizing the User Experience with Integrated Search, Navigation, and Dynamic Merchandising

Your customers are serious this time – they expect more, they demand more. They don’t want a static site, they want to interact with the site, discover new items and information, and they want it to be relevant, relevant to them. This session will discuss how you create that optimized user experience while meeting your revenue objectives with innovative search and navigation techniques.

John Andrews, Vice President, Solutions Marketing & Product Management, Endeca

12:00PM

Lunch Keynote

1:15PM

Search Engine Marketing

One Credit - Online Marketing Certification

Learn the tried and true best practices SEO, SEM, PPC and the analytics used to measure success. This session will take the sometimes wild and wooly world of Search and put it into plain simple terms with the case studies to prove the ROI potential for all of us if willing to do it right.

Kevin Lee , CEO Didit & Author of Truth about Pay Per Click Advertising

Improving Search Marketing ROI During a Recession: Top 10 Insider Tips

Despite lengthening sales cycles, reduced budgets and staff cut-backs, the pressure on search marketers to keep quality leads flowing into the business remains stronger than ever. In this session, you’ll get the 10 top tips for optimizing your search marketing ROI during a recession.

Ben Hanna, VP of Marketing, Business.com

How Leading Brands Are Getting an ROI From Social Media

In the last 18 months, Social Media Marketing has generated a lot of attention and buzz in marketing circles. Mainstream media continues to point unprecedented adoption rates of social networks like Facebook, Twitter, LinkedIn and others leaving brands to move beyond the question of whether or not to adopt social media as part of the marketing mix but to how they should adopt it.

Mike Lewis, VP of Marketing, Awareness, Inc

2:25PM

"Operation Retention: How to Keep Your Email Housefiles Healthy"

One Credit - Online Marketing Certification

As an online marketer, you work hard every day to grow your email list. Unfortunately, not all the data you gather is sound. And what happens over time? Even healthy lists begin to deteriorate.

Jodi Baier, Marketing & Communications Manager, FreshAddress, Inc.

B2B Marketing Roadblocks and How 6 Marketers Overcame Them

It's a long road for a prospect to take between downloading a white paper and writing a check for your products or services. This presentation explains how each top brands like Ciena, EdgarOnline, USA Financial… overcame obstacles and boosted the bottom line to their marketing campaigns.

Corey Williams, Vice President of Emerging Markets, Silverpop

Optimizing theMarketing Response from Email to Analytics - What’s working now that the economy has changed

Creating a Compelling Business Case: It's no longer enough to simply assert that online marketing is accountable or ROI driven – the budget keepers are looking for specifics they can understand. 

Chris Charyk, Partner, MarketingNPV

3:30PM

The Three Keys to Social Media: Content Marketing, Listening, and Distribution

One Credit - Online Marketing Certification

Learn why consumer buying behavior has made social media a necessity, and what you must know and do BEFORE starting a social media strategy. Attendees will also learn why so many brands make mistakes in social media, and what brands are doing it right.

Joe Pulizzi, CEO, Junta42

Twitter and Advanced Blog Strategies

"Blogging as a Search Marketing Tool" Learn how to leverage your blog and micro-blogging strategies to increase visibility through Google, Yahoo and MSN.  There is no more powerful content tool to achieve rankings and ROI at a fraction of the expense in paid search.

Chris Baggott, Co-Founder & CEO, Compendium Blogware

Social Media Fundamentals in the Mix

It’s all the buzz. But how do you get concrete business results with social media? Including a primer on blogs, forums, social networking and user generated content, learn how truly innovative organizations are successfully embracing Web 2.0 social media as part of their web marketing and content strategy. And hear how to create customer engagement and loyalty by empowering your online community to shape and influence your reputation.

Danielle Forquignon, Marketing Manager, OpenText

4:40PM

Big Brands, Big Plans Panel

Brought to you by the New England chapter of the Internet Strategy Forum

This is the highlight of the day… join a  round-table panel comprised of the world’s leading brands and practitioners and get the inside scoop on how leading brands are driving success through social media, SEO, websites, and testing, and how you can apply these principles to your own initiatives. 

• Don Steele, MTV Networks
• Amanda Watlington, Owner, Searching for Profit
• Scott Vaughan, VP of Marketing Services, TechWeb
• Christina Howe, Director, Global Online Marketing, Avid
• Rebecca Lieb, VP North America, eConsultancy

5:30PM

Happy Hour: Networking & Book Give Away

Have a Drink on OMS and get to know your fellow local marketing colleagues over a margarita, martini or cold beer. This is always the most memorable part  of the event -- so avoid the traffic and tell your spouse you’ll be home a little later tonight. Also, stick around for the Book Raffle.

6:30PM

OMS Community Dinner

Special OMS Community dinner  party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer.

Email Aaron@OnlineMarketingConnect.com for an invitation and details.