Atlanta, Georgia

8:00AM

Registration & Coffee

8:30AM

Morning Keynote: Get Busy Living or Getting Busy Dying.

Your budget cut? Lose staff? Worried about your job? Join the club and get over it! The recession is so passé, so let’s focus on how industry leaders are starting to execute now, "one-upping" their peers, and proving to their boss/clients how to really do more with less in leveraging the most accountable, ROI driven medium in marketing.

Aaron Kahlow, Founder & CEO,  Online Marketing Summit & Institute

9:25AM

Break

9:45AM

Planning & Strategy

(One Credit - Online Marketing Certification)

What’s expected of your website? Every good endeavor starts with a well planned strategy. Online Marketing is no different. Learn how the underlying philosophy and principles that drive EVERY successful online marketing campaign and website build out. Here, step by step planning methodologies and sample road maps will show all of us the way to Online Success and how to plan for your audience’s arrival, including leveraging social media to boost engagement.

Michael Weisfeld, Sr. Online Marketing Strategist, BusinessOnline

Enabling the Video Ecosystem: IAB Digital Video Infrastructure Initiative

The Interactive Advertising Bureau (IAB) Digital Video Committee has helped redefine the digital advertising ecosystem. Designing technical infrastructure and standardizing ad formats have created a more consistent and manageable landscape for both publishers and buyers. Leaders of the committee will spotlight how their work impacts the ecosystem and how the current and future standardization of digital video advertising benefits you

Brought to you by the IAB Digital Video Committee

The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success

To succeed in today’s hyper-social, subscriber-centric landscape, you must maximize the value of every touchpoint. In this session, we’ll explore how leading companies are leveraging the unique strengths of Email, SMS & Voice Marketing to develop, engage, and retain customers.

Joel Book, Director, eMarketing Education, ExactTarget

10:55AM

Demand Generation Essentials

(One Credit - Online Marketing Certification)

Marketers will learn the key components of demand generation, including sales and marketing alignment, lead scoring, lead nurturing, multi-touch, multi-channel programs, and triggered campaigns.

• Debbie Qaqish, Chief Revenue Officer, Pedowitz Group
• Jeff Pedowitz, President and CEO, Pedowitz Group

Inside the Mind of an Analyst

If you’re trying to explain the data or are trying to find actionable insights within the numbers, this session is for you. Join Bill as he takes you inside the mind of an analyst to empower you with the ability to wade through the reports to find valuable information. He will also answer your questions, using the strategy taught during this session.

Bill Bruno, Principal, Stratigent

Understanding the New Marketing Segments: Integrating social influencer outreach into your email outreach efforts

After the Inbox:  Where Converting, Testing & Tracking Marketing Success closes the loop in email marketing and all ROI.

Simms Jenkins, CEO, BrightWave Marketing & Author of The Truth About Email Marketing

12:00PM

Lunch Keynote: How to better understand your customers' online behavior and profit from it.

Steve Woods, Author, Digital Body Language

1:15PM

Search Engine Marketing

(One Credit - Online Marketing Certification)

Learn the tried and true best practices SEO, SEM, PPC and the analytics used to measure success.  This session will take the sometimes wild and wooly world of Search and put it into plain simple terms with the case studies to prove the ROI potential for all of us if willing to do it right.

Improving Search Marketing ROI During a Recession: Top 10 Insider Tips

Despite lengthening sales cycles, reduced budgets and staff cut-backs, the pressure on search marketers to keep quality leads flowing into the business remains stronger than ever. In this session, you’ll get the 10 top tips for optimizing your search marketing ROI during a recession.

Robert Foody, Strategic Account Executive, Business.com

Leveraging Social Media for SEO Purposes

There are two main ways: (1) social media profiles are additional content that can be optimized and take up room in the search engine results, and (2) links from social media sites to your corporate site can boost the rankings of that site. We’ll cover blogs (your own and others’), microblogging (Twitter), social networking sites (LinkedIn, Facebook), video/photo-sharing sites (YouTube, Flickr), social bookmarking sites (del.icio.us, Digg, StumbleUpon), review sites (Yelp, CitySearch), content sites (Wikipedia, Squidoo), and social media press releases.

Stacy Williams, Prominent Placement, Inc.

2:25PM

Email Marketing Campaigns

(One Credit - Online Marketing Certification)

Building a business case for email marketing may seem a little drab in these days of sexy social media campaigns and rich media. But, email is THE essential building block and connector of all marketing efforts, so get real and get results by learning the "essentials" of a good email marketing program.

Sally Lowery, Director of Lead Acquisition. Bronto

B2B Marketing Roadblocks and How 6 Marketers Overcame Them

It's a long road for a prospect to take between downloading a white paper and writing a check for your products or services. This presentation explains how each top brands like Ciena, EdgarOnline, USA Financial… overcame obstacles and boosted the bottom line to their marketing campaigns.

Scott Voigt, Vice President of Marketing, Silverpop

Optimizing the Marketing Response from Email to Analytics - What’s working now that the economy has changed

Creating a Compelling Business Case: It’s no longer enough to simply assert that online marketing is accountable or ROI driven – the budget keepers are looking for specifics they can understand. 

Dylan Boyd, eROI

3:30PM

Social Media Fundamentals in the Mix

It’s all the buzz.  But how do you get concrete business results with social media?  Including a primer on blogs, forums, social networking and user generated content, learn how truly innovative organizations are successfully embracing Web 2.0 social media as part of their web marketing and content strategy.  And hear how to create customer engagement and loyalty by empowering your online community to shape and influence your reputation.

Srikant Sharma, Director of Marketing, OpenText

Controlling the Conversation About Your Company. Get Over It. That Train Has Left the Station.

Kodak has been blogging for over 2-1/2 years and its presence on Facebook, YouTube, Flickr, and
Twitter is rapidly expanding. What have our customers, fans, detractors , peeps, BFFs, followers, competitors, and friends learned from us and more importantly what have we learned from them.

Vincent Young, Director of Brand Marketing, Eastman Kodak

Marketing to Millennials – Don’t Phail!

Innovations in technology, changing economic times, and even what’s going on politically are all contributing to the need for brands to adjust the way they market, particularly to millennials (those born between 1982 and 2000, also known as "GenY"). Now more than ever, it is important to pay close attention to this young and savvy group.  But, exactly what is unique about this audience and how do you connect with them?

Joe Koufman, VP, Business Development and Marketing, Engauge Digital

4:40PM

Big Brands, Big Plans Panel

This is the highlight of the day… join a  round-table panel comprised of  the world’s leading brands and practitioners and get the inside scoop on how leading brands are driving success through social media, SEO, websites, and testing, and how you can apply these principles to your own initiatives. 

• Stacy Williams, President, Prominent Placement
• Vincent Young, Director of Brand Marketing, Eastman Kodak
• Joe Koufman, VP of Marketing, Enguage Digital
• Lindsay Blankenship, Director of Search Marketing, Razorfish
• Steve Latham, CEO, Spur Interactive
• Joe Koufman, VP, Business Development and Marketing, Engauge Digital

5:15PM

Happy Hour: Networking & Book Give Away

Have a Drink on OMS and get to know your fellow local marketing colleagues over a margarita, martini or cold beer.  This is always the most memorable part  of the event -- so avoid the traffic and tell your spouse you’ll be home a little later tonight. Also, stick around for the Book Raffle.  

6:30PM

OMS Community Dinner

Special OMS Community dinner  party for those wanting to be a part of new Online Marketing Community and learn how to give back to your fellow marketer. Email Aaron@OnlineMarketingConnect.com  for an invitation and details.